EA apparently is just not leaping on board with the newest development.
Nintendo made some large information this previous month. We knew April would maintain the massive Nintendo Direct presentation specializing in the upcoming Swap 2 console. Nevertheless, the presentation additionally revealed that $80 video video games are upon us. With this new premium price ticket changing into a sizzling subject, the CEO of EA doesn’t appear eager on adjusting their present plans.
Due to VGC, we’re discovering that Andrew Wilson, the CEO of EA, spoke about recreation pricing. The subject arose throughout a Q&A portion of EA’s newest earnings convention name. It was requested how the corporate was approaching the pricing of their line of upcoming video games and if they’d be taking an identical strategy to different corporations as of late.
Based on Andrew Wilson’s feedback, they’re in a far completely different world than simply ten years in the past. As an illustration, the push a decade in the past was promoting bodily copies of video games. Nevertheless, at the moment, there are new elements of their enterprise, similar to offering something from free-to-play experiences to premium editions of video video games.
Our enterprise could be very completely different in the present day than it was even simply 10 years in the past. In a world the place every little thing we did 10 years was about promoting shiny discs in plastic packing containers in retail cabinets, whereas that’s nonetheless part of our enterprise it’s a considerably smaller a part of our enterprise, and we now have pricing representing every little thing from free-to-play all the best way to Deluxe Editions and past.
On the finish of the day, whether or not we’re doing one thing that prices a greenback, or we’re doing one thing that prices $10, or we’re doing one thing that prices $100, our goal is all the time delivering unimaginable high quality and exponential worth to our participant base. – Andrew Wilson
So, finally, the main focus is on offering high quality and exponential worth to their gamers. Andrew would later verify that there are not any modifications to their present technique. It is perhaps reassuring that we gained’t see an inflow of latest $80 video games from EA, however we’ll have to attend and see if that truly finally ends up being the case.
Once more, $80 video games have been a sizzling subject. The previous SIE Worldwide Studios president, Shuhei Yoshida, lately spoke about this transfer Nintendo made. Whereas Nintendo was the primary, Yoshida said that this may occur ultimately. That’s finally due to how a lot cash and assets are poured into video video games.
In fact, some builders are hopeful AI will quickly assist relieve a few of the time to make these video games, which could even assist hold prices down. As an illustration, the director behind Kingdom Come: Deliverance 2 was desperate to see how AI might assist assist in improvement.
